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The number of members, features, what makes them different than everyone else and the target markets they serve have all been taken into account.
The amount of people using Plenty of Fish (which includes heavily-trafficked forums, compatibility questionnaires and the very popular Who's Seen Me button) is astronomical in its sheer ability to connect with users around the globe looking for friendship, love, and anything else in between.
Book of Matches, or Bo M as the site prefers to be called, offers a low-tech experience full of options such as forums, friends lists, and live chat.
Some of Book of Matches' features keep the larger user base growing constantly, such as scrapbooking and blog tagging.
Over the past several years the online dating landscape changed dramatically, which is due in large part to the proliferation of free online dating sites for every region, area of interest, and type of relationship sought.
These offerings have been carefully chosen from the tens of thousands of options currently available.